Telling your story for impact and influence
My services focus on storytelling. It’s what I do best. And I can do it in many different ways—through a journalistic article, a speech, website copy, marketing collateral or a communications plan. I can also help you tell your story in an impactful way through the right media messaging, through internal communications strategy, tools and tactics, or through building a thought leadership strategy that will strongly position your organization to the audiences that matter to you.
Media analysis, strategy and training
Content creation for marketing and communications
Thought leadership, journalism and speechwriting
Editing, deep revision and ghostwriting
I have been working in corporate communications and public relations for most of my career. In parallel, I have been a journalist, a university lecturer, an independent scholar and an author. My journalistic and creative work has been featured in magazines and journals internationally. My corporate and agency experience includes working in the aerospace, automotive, construction, education, engineering, healthcare, real estate and telecom fields.
I’ve been teaching in McGill University’s PR and Marketing Communications program for a decade. I have three published books, Motherlode: A Mosaic of Dutch Wartime Experience (Wilfrid Laurier University Press, 2014), Journeywoman (Inanna, 2017) and Heart of Goodness: The Life of Marguerite Bourgeoys in 30 Poems | Du coeur à l’âme : La vie de Marguerite Bourgeoys en 30 poèmes (Guernica Editions, 2020). This book, for which I translated my own poems into French, was awarded second prize in the Poetry category of the Catholic Media Association’s 2021 Annual Book Awards and was shortlisted in the Specialty Books category of The Word Guild’s 2021 annual Word Awards. A fourth book, Sensorial, is forthcoming from Inanna in 2022.